[ PINKY ] • BRAND

Domain Name Industry Knowledge


4 Comments

2017 Global Domain Industry Summit slated for 7-9 July in Xiamen, China

One of the largest domain conferences in China will proceed with its second act this July in Xiamen, China.

UPDATE: The conference website seems to be only in Chinese at the moment. However according to English documentation that I have obtained, the conference will be held at the Swiss Grand Hotel.  It will feature multi-platform real-time auctions. They are stating “Ten platforms: 10,000+ bidders…” Auction items will include “user submitted quality domains and reserved quality domains from registries.”  Besides new gTLD auctions, they are indicating domain names will be on auction for “Double Pinyin, NN, NNN, LL, LLL.”

Ticket prices range from an incredible $19 for a “Common Ticket,” which gets you in the door to the entire meeting and even the “closed-door” sessions, plus the chance to network and get invited to non-published events by sponsors and such.  However if you’re looking to attend the lunches, welcome wine party, round-table dinner and want your 4 or 5 star room included in the deal, it will set you back anywhere from $199 for a “Silver Ticket” to $299 for a “Gold Ticket,” or $399 for a “Diamond Ticket.” That’s a steal by western standards. 

Xiamen is a lovely metropolis with fabulous outdoor markets and attractions. It’s known as China’s “domain island” where several domain name registrars and domain investors are located.

It’s on the coast and about an hour and a half flight NE from Hong Kong, or about three from Beijing. Last I checked, it will take you 1 or 2 connections to get there from the USA or Europe.   You lose a day when traveling there from overseas, so for USA folks that means you can still enjoy the 4th of July, leave on the 5th or 6th, and get there in time for the start, although you may have to deal with the jet lag.

I’ve been to Xiamen several times in the summer and it can be rather warm and sticky, even for someone like me that’s originally from Houston. But don’t worry, they have A/C.

I have to say that everything seemed well-organized last year for a conference with over 1,000 attendees, at least from an attendee point of view.

So last year, on behalf of ChopChop.domains, I put together a video summary of the first event held in Hangzhou that will give you a little taste on what a Chinese domain name conference is all about. I also had all of about 7 minutes to grab the person that ran the entire conference on behalf of the main organizer, BizCN.com, and do a quick video interview with her. It sheds some light on the increasing role of women in the China domain name industry.

The site for this year’s conference is at www.GDSday.com


Leave a comment

39 days on the road

Back home in Austin after 39 days, 7 countries/territories, 13 flights, 7 hotels, 2 rental cars, countless meetings, Ubers and taxis—and 1 carry on for the whole shootin’ match.

It’s the longest I’ve been away from home in years, although some of that time was spent working from my “second” home in Ireland, where I was a resident for five years.

All told I’ve spent nearly three months total in China alone in the past year. It’s been rewarding learning so much from my Chinese colleagues and friends.

Here are a few pics from various meetings and events with registrars and others in the domain biz in China over the past few months. Some of the friendliest and hardest working people you’ll ever meet in the domain name industry.


Leave a comment

VIDEO + PHOTOS: 2nd China Domain Name Development Conference

*The following is a courtesy republishing of an original blog post by TLD Registry Ltd.

Just a few weeks ago, on January 10th, TLD Registry was a proud sponsor and invited speaker at the 2nd annual China Domain Name Development Conference held at the Beijing New World Hotel.
img_5266
The event was co-organized by the Ministry of Industry and Information Technology (MIIT), the China Academy of Information and Communications Technology (CAICT), the Internet Society of China (ISC) and the ICANN Beijing Engagement Center.
Attendance was reported to be over 300 (triple vs. last year), consisting of registry operators, registrars, domain investors, the media and representatives from MIIT, CAICT, ISC and ICANN.
There were plenty of content and networking opportunities to keep one busy the entire day. This is just a partial list of some of the topics that were covered:
  • Domain Name Industry Regulation.  Review of 2016 and outlook for 2017.
  • Internet development trends in China
  • Domain industry development trends in China
  • UASG: Where are we now.
  • Report on Chinese IDN Universal Acceptance
  • Roundtable: Domain names in the new era
  • TLD entry license and review
  • Evolution of DNS structure and security practices at China Telecom
  • Trends of new gTLDs in the China Market
  • Analysis of the Digital Assets ecosystem and its future
Our CEO, Mr. Arto Isokoski, presented on “Providing innovation to the Chinese domain name marketplace.” He offered comments on the China opportunity, the importance of the digital economy, and upcoming Chinese IDN email initiatives.
20170109232055_img_5237-2-01
Our VP, Mr. Pinky Brand, participated in an extensive roundtable discussion: “Domain Name Market: The Next Step” with representatives from CONAC, Rightside, GMO, 190.com, West.cn, Yuwei, Domain.cn, RITT, and Afilias.
fb_img_1484175990179
As at any domain name conference, one of the best benefits of attending is the opportunity to network! There was no shortage of opportunities to do so in Beijing, especially at dinner, where many of the “who’s who” of the China domain name industry were on hand to talk shop and visit with old and new friends.
img_20170110_192629
In addition to the photos posted above, we’ve also created a short 3 1/2 minute video and photo montage to give you a taste of our day at the conference. We look forward to participating again!  Enjoy.
*The above is a courtesy republishing of an original blog post by TLD Registry Ltd.


Leave a comment

Top Baidu Searches Reveal High-Quality, Available Chinese Domain Registration Options

*The following is a courtesy republishing of an original blog post at ChopChop.news

With an entirely new year ahead of us, a lot of speculation, strategizing, and planning will be an integral role for domain investors while looking forward to the attractiveness and potential held by the Chinese e-commerce market.

So what sort of strategies do domain investors apply when forecasting the domain market in China or otherwise?

Well, there are several methods to employ when determining the value of a domain name, and many prominent domain investors make their money by applying these various methods and investing in domains that fit the criteria of what makes a domain name valuable. The ins-and-outs of how to value a domain name would require a blog post of its own, so I won’t go into detail here, however I will go over one key indicator of determining the value of domain name: keyword search volume.

Specific keywords or key phrases that receive, say, millions of exact-match searches per month will almost always be more valuable than a different keyword or key phrase that only receives, say a few thousand exact-match searches per month among the bevy of search engines, including Baidu, which is the most popular search engine used in China.baidu-graphicExact-match and generic keywords derive value from simple supply and demand– there is only a limited supply of meaningful, relevant, and powerful keywords and key phrases in the human vocabulary, therefore the more “exact” or “generic” it is, the more likely people are to search for it (demand) on Google or Baidu, increasing its value.

In other words, website owners generally want to see a high volume of traffic to their site, and if their domain name contains a valuable keyword or key phrase to the left of the dot, the more likely someone will search for it on a search engine, or by directly typing it in as a URL, resulting in a higher number of people visiting the website about the exact thing they may be looking for.

Unfortunately, most, if not all valuable exact-match and generic keywords and key phrases used to the left of the .COM extension are likely registered, and probably have been for many years. Typically, in today’s overly-saturated .COM domain market, the only way to acquire meaningful exact-match and generic keyword domain names is to pay an exorbitant amount of money to the domain owner. That is not an option for everyone. Thankfully, the expansion of over 1,500 new domain extensions and counting have helped to mitigate the high costs of generic and exact-match .COM domain names. Now, business owners large and small, domain investors, and everyday internet users can register meaningful exact-match and generic keyword domains that end in something other than the “legacy” domain extensions, at a cost that is comparatively miniscule.

This definitely rings true for the .在线 (Dot Chinese Online) and .中文网 (Dot Chinese Website) extensions, especially for Chinese businesses, investors, and consumers who wish to utilize the internet in their own native language, which is also spoken by nearly a quarter of all humanity.

After taking a look at a nice infographic about 2016’s top-searched keywords and key phrases from Baidu, we found that these most searched terms have received hundreds of millions of views over the last 12 months, and many of these terms are still available to register in both .在线 and .中文网!

See below for a breakdown of the keyword or key phrase, how many hits it receives in Baidu every month, and its price. DO NOT miss out on the opportunity to register these domain names!

Domain: 房价.在线
Translation: House Price
Price: USD $588
Buy: SEDO
Baidu Hits: 100 Million
Context: “Soaring House Prices” keyphrase was #2 in the Top 10 overall for most searched on Baidu in 2016.

Domain: 疫苗.在线
Translation: Vaccine
Price: USD $588
Buy: SEDO
Baidu Hits: 100 Million
Context: “Vaccine Safety” keyphrase was #5 in the Top 10 overall for most searched on Baidu in 2016.

Domain: 人工智能.在线
Translation: Artificial Intelligence
Price: USD $588
Buy: SEDO
Baidu Hits: 40 Million
Context: “Artificial Intelligence” keyphrase was #7 in the Top 10 overall for most searched on Baidu in 2016.

Domain: 财务.在线
Translation: Finance
Price: USD $588
Buy: SEDO
Baidu Hits: 100 Million
Context: “Internet Finance” keyphrase was #8 in the Top 10 overall for most searched on Baidu in 2016.

Domain: 民间借贷.在线
Translation: Micro-Finance
Price: USD $588
Buy: SEDO
Baidu Hits: 50 Million
Context: The same key phrase as before, “Internet Finance” was #8 in the Top 10 overall for most searched on Baidu in 2016.

Some other top-searched keywords and phrases in 2016 coming from Baidu, costing even less than the premium domains above, include:

Domain: 虚拟现实技术.在线
Translation: Virtual Reality Technology
Price: USD $90 minimum (Make An Offer)
Buy: SEDO
Baidu Hits: 4 Million
Context: “Virtual Reality” was a among the most-searched tech terms on Baidu in 2016.

Domain: 阿特拉斯.在线
Translation: Atlas
Price: USD $9.88/year
Buy: ChopChop.domains
Baidu Hits: Unreachable
Context: “Atlas” was a among the most-searched tech terms on Baidu in 2016.

All of the above domain names are available, cost-effective, and extremely powerful exact-match keywords and phrases that millions to hundreds of millions of searches in Baidu, thus making them very valuable digital commodities.

These domain names are sound investments for the sole reason that the search volume is in the top-tier, and people are simply searching for these words in Baidu at an extraordinarily high rate. People clearly want to find websites about the keywords they are searching for, so make your business stand out above the rest with an exact-match, fully Chinese domain name!

– ChopChop Domains Team

*The above is a courtesy republishing of an original blog post at ChopChop.news


1 Comment

Support the growth and development of the Internet domain name industry.

For many of us in the domain name industry it seems that ICANN’s new gTLD program has been moving along slower than a snail on tranquilizers for the past few years.  That’s all about to change as we seem to be on the cusp of dozens, if not hundreds of new gTLDs hitting the streets before the end of this year and into 2014.

Trouble is, that as ICANN moves from rolling out these new gTLDs at what may be an old-school dial-up pace at first, to likely a fibre-power broadband delegation pace later, the public at large seems to know nothing about all this.

Don’t take my word for it, read the research posted by SEDO earlier today that said “More Than 60 Percent of Small and Mid-Size Businesses are Unaware of New gTLDs.”  We all know that Internet users might get confused by new gTLDs. This has got to change.

And change will be possible if folks such as domain registries and registrars, applicants for new top level domains, and domain related service providers manage to get organized via a new trade association that’s just now getting off the ground.

Thanks to Google’s new gTLD team, a bunch of old (like me) and new faces in the industry got together alongside the ICANN regional meeting in Amsterdam last January.  We talked about setting up a domain name industry trade association to help educate the world on the coming changes in the domain landscape and to support the interests of the domain name industry.

Thanks again to Google, and those that attended that January meeting, volunteers are now working towards getting things going to the point where the trade organization is launched and operating.  It’s very early days and much work remains. So far a very basic informational site has been set up at whatdomain.org.

As stated on the site: “This is an opportunity for your organization to collaborate with your peers involved in the domain name industry to define how the industry works together to promote and ensure success through a period of major change.”

If you are interested in joining, I encourage you to visit whatdomain.org to learn more.  Even if you are unsure of how you might participate you should submit the interest form and the organization will work with you to help you decide.

All in all I believe this initiative is worthwhile and very important. It needs support and execution to ensure the growth and development of the Internet domain name industry.


Leave a comment

I’m impressed by Fadi.

I could have ignored today’s ICANN New gTLD Applicant Update Webinar and just read summaries from the usual respected news and industry sources. However, with three hours slotted and likely questions regarding ICANN CEO Fadi Chehadé’s somewhat eyebrow-raising comments at the regional ICANN Registry-Registrar meeting in Amsterdam last week—led me wanting to hear it all myself.

I’m glad I tuned in. The initial odd item was that there was not the usual participant chat-room function. ICANN mentioned this specifically at the start of the webinar. Some folks seemed annoyed but actually I found it refreshing. I think it helped the presenters and audience focus on the content and Q&A without the usual noise—good or bad. Now of course there is controversy and criticism that needs to be heard; but if everyone had been in a real physical room they would not be interrupting the presenter and would not be able to speak at more than a whisper. They’d have to resort to Skype or some other external chat function which we all know goes on at every ICANN meeting. So maybe that’s one reason the webinar ended after 1:50 instead of 3 hours—after anyone who wanted to ask a question was seemingly given the chance to do so—and live on the phone so everyone could hear the question straight from the participant’s mouth.

The welcome surprise was Fadi’s participation and remarks. He discussed ‘Sector Maturity.’  He talked about a possible ‘registrant bill of rights’ and the need to manage ourselves as an industry…or we will be managed.  He talked about opportunities and responsibilities that we need to embrace.  He said we must be mature, responsible, and ‘take care of ourselves.’  He urged us to “rise above our unique or individual issues or lenses” and try to see the bigger picture. It was a bit of a rehash of what he said in Amsterdam but I think it was important that today’s webinar participants heard it straight from his mouth, with all the inflection and tone—and not from an online news report.

Fadi’s remarks demonstrated to me that he is trying to lead a multi-stakeholder organization to fully grasp the high-level purpose and direction to take while also tackling head-on the minutiae and massive undertaking of the new gTLD program—let alone the incredible change management challenges it is heaving upon the ICANN staff.

I won’t get into all the real challenges that we all know still need addressing, but what I did hear at a macro level from Fadi and the others made me shift from negative to neutral at this stage on the prospects of the first new gTLDs being delegated into the root before this year is done. Unfortunately I can’t shift to positive until I actually see ICANN adhering to deadlines. There are several coming down the pipe in the next 90 days so let’s see what happens.

Fadi also remarked that “we will not jeopardize the stability of the DNS,” and are doing everything they can to keep the new gTLD program on track. He said, “to be super clear,” that ICANN is doing the work that is expected of them and that dates for the new gTLD program discussed in Toronto are on track. “We will not change it, unless there are DNS stability reasons for doing so.” OK, so that’s an out that could be applied in a variety of theoretical situations, but his further statements that he intends to increase the volume of communication on new gTLD operational issues and plans to attend future webinars leads me to believe we have a capable and likeable leader at ICANN.

Leaders continually guide, assert and clarify common goals in the big overall picture while getting their hands dirty.  Fadi seems to be doing such things and to that I offer a toast: “May we see deadlines met and new gTLDs delegated this year with no stability issues at all to the DNS.”

 

New gTLDs – The Movie

Leave a comment

Here’s a video trailer I produced and edited for DomainDiction. It’s a tongue in cheek take on the new gTLD program. The ending graphic might make you think a bit more, assuming you heard about Fadi’s comments last week at the regional ICANN meeting in Amsterdam.