Every year this industry delivers at least one surprise that would have sounded crazy in January, yet some patterns keep showing up anyway. In this piece I look at three long‑term forces steering the future of domain names, from domains as trust infrastructure to AI‑driven naming and new ideas for turnkey, domain‑backed businesses.
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AI Agents and DNS Abuse: The 2026 Conversation the Industry Needs to Have
By 2030, autonomous AI agents could outnumber human domain registrants 3-to-1. The domain industry is building for legitimate use cases, but the real challenge is abuse at machine speed and a new international legal framework that treats DNS operators as evidence holders for the gravest international crimes.
PINKY BRAND 