The same AI that makes it easy to build a legitimate online business also makes it trivial to spin up fake domains, cloned websites, and full marketing funnels in minutes. In this post I look at why agent identity matters, what initiatives are emerging to address it, and whether the industry can coalesce around standards before fragmentation becomes its own problem.
Category Archives: Threat Intelligence
AI Agents and DNS Abuse: The 2026 Conversation the Industry Needs to Have
By 2030, autonomous AI agents could outnumber human domain registrants 3-to-1. The domain industry is building for legitimate use cases, but the real challenge is abuse at machine speed and a new international legal framework that treats DNS operators as evidence holders for the gravest international crimes.
Why Reliable Whitelists Matter as Much as Blocklists: Introducing Reputable Domains
Businesses spend days or weeks trying to navigate a broken system while their operations are disrupted.
The solution is not better cleanup. It is prevention.
PINKY BRAND 