Over the years, a recurring theme in conversations with registries, registrars, and brand owners has been the growing friction between essential security controls and the everyday need to keep legitimate domains reachable. False positives in blocklists can disrupt email, ecommerce, and customer trust just as surely as abuse can, which is why approaches that improve signal quality for security teams are so important.
The solution is not better cleanup; it is prevention.
That is why I am allocating some of my consulting time to support Reputable Domains, a human‑verified whitelist platform focused on reducing the likelihood that good domains are incorrectly flagged. The goal is to provide curated, verified brand data that helps cybersecurity teams distinguish legitimate domains from bad actors before problems escalate, which aligns well with the kinds of practical, data‑driven solutions the industry needs.
The Reputable Domains team published an informative and detailed announcement about the service yesterday. No matter where your organization fits in the abuse reporting ecosystem (producer, receiver, or brand), I suggest you give it a read. Then, if you want to learn more, feel free to reach out to me.
PINKY BRAND 