Tag Archives: new domain extensions

New gTLDs, Next Round: Who Really Wins This Time?

The application window opens April 30th and closes August 12, 2026. The strength of a string means very little without a sound strategy underneath it, and this round will reward those who figured that out before they clicked submit.

Four under-discussed questions worth adding to a 2026 dotBrand TLD decision checklist

I am not anti dotBrand; I am pro clear-eyed decisions, and here are four under discussed questions on governance, transitions, UX friction, and regulatory footprint worth adding to every 2026 dotBrand TLD business case.

The 2026 New gTLD Guidebook Is Final: Should You Still Apply?

The official 2026 new gTLD Applicant Guidebook is finally here, and the real question for serious applicants isn’t “Can we apply?” but whether our business case and risk tolerance truly justify it.

3 Ways to Launch a New gTLD Without Begging Registrars for Shelf Space (Lessons from 30+ Years in Domains)

The next round is coming. If you think landing enough registrars will magically make your new TLD a success, you’re betting your entire business on someone else’s shelf space.

What Registry Operators Need to Know About Doing Business in China

Big thanks to Kelly Hardy for the great chat about China and for sharing our conversation on her Substack. It means a lot coming from someone who’s seen so much in the industry! Read it here or click the image below.

NameBlock | Overview and how it functions

A brand new 3-minute video offering a comprehensive understanding of how NameBlock functions. Discover how it can empower registrars, boost registries, and safeguard end-users from potential domain threats.

How solid is the customer relationship with the new gTLDs? Is any registry making decent money?

Some new domain extension (new gTLD) registry operators may be doing OK or even much better than OK despite lackluster volume. Unfortunately for more than a few, not so much.