Tag Archives: New gTLDs

New gTLDs, Next Round: Who Really Wins This Time?

The application window opens April 30th and closes August 12, 2026. The strength of a string means very little without a sound strategy underneath it, and this round will reward those who figured that out before they clicked submit.

Four under-discussed questions worth adding to a 2026 dotBrand TLD decision checklist

I am not anti dotBrand; I am pro clear-eyed decisions, and here are four under discussed questions on governance, transitions, UX friction, and regulatory footprint worth adding to every 2026 dotBrand TLD business case.

Choosing Your Registry Service Provider: One of the Most Consequential Decisions Before April

ICANN’s RSP is here. If you’re planning to apply in April, you have roughly three months to evaluate providers, ask the right questions, and avoid a costly mismatch.

The 2026 New gTLD Guidebook Is Final: Should You Still Apply?

The official 2026 new gTLD Applicant Guidebook is finally here, and the real question for serious applicants isn’t “Can we apply?” but whether our business case and risk tolerance truly justify it.

How .BANK addresses the Cybersecurity Problem

Watch or listen to my interview with Drew Schiff at fTLD, and learn more about the .bank story, and how they are making the internet a safer place for banks and their customers.

Premium Domain Names | A .cloud & European perspective

Besides heading up Premium Names at .cloud, Shaun speaks six languages, and founded and runs a children’s charity based in Kenya. Watch or listen to our discussion.