New gTLD Program – PINKY BRAND

Four under-discussed questions worth adding to a 2026 dotBrand TLD decision checklist

I am not anti dotBrand; I am pro clear-eyed decisions, and here are four under discussed questions on governance, transitions, UX friction, and regulatory footprint worth adding to every 2026 dotBrand TLD business case.

Choosing Your Registry Service Provider: One of the Most Consequential Decisions Before April

ICANN’s RSP is here. If you’re planning to apply in April, you have roughly three months to evaluate providers, ask the right questions, and avoid a costly mismatch.

The 2026 New gTLD Guidebook Is Final: Should You Still Apply?

The official 2026 new gTLD Applicant Guidebook is finally here, and the real question for serious applicants isn’t “Can we apply?” but whether our business case and risk tolerance truly justify it.

3 Ways to Launch a New gTLD Without Begging Registrars for Shelf Space (Lessons from 30+ Years in Domains)

3 ways to launch a new gTLD withoug begging registrars for shelf sapce.

The next round is coming. If you think landing enough registrars will magically make your new TLD a success, you’re betting your entire business on someone else’s shelf space.