The official 2026 new gTLD Applicant Guidebook is finally here, and the real question for serious applicants isn’t “Can we apply?” but whether our business case and risk tolerance truly justify it.
Category Archives: New gTLD Program
3 Ways to Launch a New gTLD Without Begging Registrars for Shelf Space (Lessons from 30+ Years in Domains)
The next round is coming. If you think landing enough registrars will magically make your new TLD a success, you’re betting your entire business on someone else’s shelf space.
PINKY BRAND 