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Domain Name Industry Knowledge


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Baidu is now using TLD Registry, Ltd.’s fully Chinese domain extensions.

Chinese search engine giant Baidu has started using TLD Registry, Ltd.’s Chinese IDN TLDs with 百度.在线 (“BaiduOnline”) and 百度.中文网 (“BaiduWebsite”) with no redirects.

Baidu is reported to be the world’s 8th largest internet company by revenue, and 4th overall in the Alexa Internet rankings.

Baidu Online

This is another milestone for TLD Registry.

Earlier this year it secured one of the most vital pieces to running a successful domain business in China: full accreditation with the state agency of the Chinese government that regulates the Internet from within China – The Ministry of Industry and Information Technology (MIIT).

This was huge news for the company, and the MIIT accreditation has resulted in big changes for how .在线 (Dot Chinese Online) and .中文网 and (Dot Chinese Website) are marketed, sold, and used in China.

In addition to Baidu, other large global foreign brands and businesses are beginning to adopt the aforementioned Chinese domain extensions and put them into use as they aim to diversify their digital marketing strategies and take advantage of the e-commerce boom in China.